work
Midsummer
Solar roof animations
Discreet energy solutions visualized with dynamic animations
Motion Graphic
Corporate video
Uppdraget
To enhance their brand awareness, Midsummer tasked us with creating animated material that easily showcases their product's unique features and benefits. The goal is to make Midsummer more widely recognized and increase understanding of their product within their target audience through effective communication.
How make our solar roofs
The Solution
The solution became simple and playful animations that, in their simplicity, make complex information easy for the recipient to understand and grasp. They not only showcase Midsummer's various products but also how they function in practice and how, through their own production, they can create a very sustainable product. This makes it easy for the viewer to connect concepts with reality and see why Midsummer is a great choice for discreet and sustainable solar panels.
1 production animation
1 animation explaining how solar energy works
2 product animations
How solar power works
WAVE - product animation
SLIM - product animation
Team
Producer Sanna Thisell & Gustav Stern
2D animation Gustav Strimfors
3D animation Markus Nogueira Rosén
Creative Director Philip W. da Silva
Creative Elsa Eliasson