Pentagram Film
Hufvudstaden.mov

work

Hufvudstaden

Cecil Coworking

Illustrative campaign with a modern touch

  • Commercial

  • Brand Movie

The project

Hufvudstaden is one of Sweden’s largest listed real estate companies and one of the countries strongest brands in the real estate business. In connection with their new office hotel Cecil Coworking, Hufvudstaden wanted to do a brand movie that illustrated how Cecil differs from others in their business sector.

cecil-HUVUDSTADEN7.jpg

The solution

We were inspired by Cecil Coworkings slogan ”Not your ordinary office” and wanted to create a film that highlighted Cecil Coworkings distinct qualities such as the first-class service, the designer details in the building as well as their unbeatable location right in the center of Biblioteksstan. With slow-motion and stylish graphics, we created a sense of elegance in this movie that matched Cecil Coworkings brand.

  • 1 commercial

  • 8 cut downs

  • stills

60s_16-9_CecilCW

The result

The film is currently on the Cecil Coworking website. The film was also shown on a 140 m² LED-screen at Hötorget, one of Stockholms most trafficked intersections.

Team

Executive Producer Gustav Stern

Producer Viktoria Jern

Director Philip W. da Silva

Director of Photography Nils Eilif Bremdal-Vinell

Editor Markus Nogueira Rosén

Sound Gabriel Lundh - the dome.

Makeup & Costume Jenny Tuvesson

Gaffer Anders Hedqvist

More work