work
Hufvudstaden
Cecil Coworking
Illustrative campaign with a modern touch
Commercial
Brand Movie
The project
Hufvudstaden is one of Sweden’s largest listed real estate companies and one of the countries strongest brands in the real estate business. In connection with their new office hotel Cecil Coworking, Hufvudstaden wanted to do a brand movie that illustrated how Cecil differs from others in their business sector.
The solution
We were inspired by Cecil Coworkings slogan ”Not your ordinary office” and wanted to create a film that highlighted Cecil Coworkings distinct qualities such as the first-class service, the designer details in the building as well as their unbeatable location right in the center of Biblioteksstan. With slow-motion and stylish graphics, we created a sense of elegance in this movie that matched Cecil Coworkings brand.
1 commercial
8 cut downs
stills
The result
The film is currently on the Cecil Coworking website. The film was also shown on a 140 m² LED-screen at Hötorget, one of Stockholms most trafficked intersections.
Team
Executive Producer Gustav Stern
Producer Viktoria Jern
Director Philip W. da Silva
Director of Photography Nils Eilif Bremdal-Vinell
Editor Markus Nogueira Rosén
Sound Gabriel Lundh - the dome.
Makeup & Costume Jenny Tuvesson
Gaffer Anders Hedqvist